Traditional Hamburg shop Dr. Götze Land & Karte yesterday opened a branch in the Hamburg Airport pop-up store near Gate A17. Dr. Götze is selling maps, travel literature and souvenirs such as globes and compasses in the airport shop. Over more than 60 years, the company’s shop on the banks of Hamburg’s Inner Alster lake has become famous as Germany’s biggest specialist store for geographical products. Dr. Götze Land & Karte will be renting the pop-up store for around six months.
“Dr. Götze Land & Karte is an institution in Hamburg, the place to go for literature and maps covering anywhere on the planet,” says Lutz Deubel, Head of Center Management at Hamburg Airport. “So it really is fitting that there is now a branch at Hamburg Airport. Passengers can go to the new Dr. Götze shop before departure to buy information about their destination, and while there they may find themselves inspired to more journeys of discovery. I am convinced that the new shop concept will prove popular with our passengers.”
Innovative shop concept in immediate vicinity of the departure gates
The modern pop-up store was established at Hamburg Airport near Gate A17 in September 2016. Pop-up stores are shops that are only operated by an individual provider for a limited time, so that the range of shopping options for customers is always changing. After Dr. Götze Land & Karte, a new tenant will operate the 23m² retail space, bringing change and variety.
The pop-up store is part of Hamburg Airport’s newly designed Pier atmosphere. Several waiting areas at the gates have already been modernised. The new designs have a typical Hamburg touch. And there are new services and added comfort to cater for all sorts of passenger needs. There are alternating quiet zones and technically well-equipped business zones, and bistro tables serve as communicative meeting points. Holidaymakers can relax and read whilst business travellers can work efficiently at the neighbouring business workstations. There are numerous additional power sockets and USB ports for passengers to charge notebooks, tablets, and mobile telephones. The pop-up store has also been designed to reflect the themes of trade, merchant houses and the warehouse district, with a bright and transparent feeling. Typical motifs from the city communicate Hamburg’s unique flair. The pop-up store is also directly integrated with the Gate A17 waiting area, so that passengers can shop in the immediate vicinity of their boarding gate.