Last weekend, Swedish watch manufacturer Daniel Wellington opened a presence at Hamburg Airport as new tenant of the pop-up store. This is the brand’s first ever shop at a German airport. The brand has become famous around the world for its minimalistic and elegant designs of men’s and women’s watches. Daniel Wellington will be renting the pop-up store for around six months.
“Whether you are looking for a gift or souvenir or for something to wear yourself, you are sure to find the right watch right here at the airport when you fly to or from Hamburg,” says Lutz Deubel, Director of Center Management at Hamburg Airport. “Passengers can browse right near the gates. Daniel Wellington is ideal for our pop-up-store, which has been very well received by our customers thanks to the variety it brings.”
“We are looking forward to positive collaboration at Hamburg Airport. We are presenting our own Daniel Wellington retail concept at a German airport for the first time. The collaboration allows us to present our entire range, making direct contact with our customers,” says Felix Hilger, Retail Operations Manager Germany for Daniel Wellington.
Innovative shop concept in immediate vicinity of the departure gates
The modern pop-up store was established at Hamburg Airport near Gate A17 in September 2016. Pop-up stores are shops that are only operated by an individual provider for a limited time, so that the range of shopping options for customers is always changing. After Daniel Wellington, a new tenant will operate the 23-square-metre retail space, bringing change and variety.
The pop-up store is part of Hamburg Airport’s newly designed Pier atmosphere. Several waiting areas at the gates have already been modernised. The new designs have a typical Hamburg touch. And there are new services and added comfort to cater for all sorts of passenger needs. There are alternating quiet zones and technically well-equipped business zones, and bistro tables serve as communicative meeting points. Holidaymakers can relax and read whilst business travellers can work efficiently at the neighbouring business workstations. There are numerous additional power sockets and USB ports for passengers to charge notebooks, tablets, and mobile telephones. The pop-up store has also been designed to reflect the themes of trade, merchant houses and the warehouse district, with a bright and transparent feeling. Typical motifs from the city communicate Hamburg’s unique flair. The pop-up store is also directly integrated with the Gate A17 waiting area, so that passengers can shop in the immediate vicinity of their boarding gate.
Diverse Scandinavian retail range
It’s not just Daniel Wellington; other Scandinavian brands also appreciate the attractive location benefits of Hamburg Airport. The previous tenant of the pop-up store, the Swedish bookseller Pocket Shop, provided passengers with suitable reading material before they flew. And afficionados of design and lifestyle products can find everything they could ever want in the Flying Tiger Copenhagen store at Hamburg Airport. The Danish Becksöndergaard label has a shop at Hamburg Airport, too, selling bags, scarves, accessories and much more. It’s not only northern German passengers that are enthusiastic about the range. Around 280,000 Danes use Hamburg Airport each year.